The ad campain for the Kooples is without a doubt our absolute favourite for the simple reason that it isn't normal; it's abnormal. Unfortunately there aren't that many brands that use the innovative approach for their adverts (save Vivienne Westwood, Tom Ford, Diesel and a few others) instead, they prefer to do the safe "posing pretty" pictures which are perfectly acceptable, however they don't stick in your mind like the ones that you can't quite wrap your head around do. The trick is that they prefer to concentrate on the people, not just the clothing. You therefore have a bigger chance of remembering it because of the obvious fact that you're not going to remember gucci handbag more than you'll remember a hobo in Vivienne Westwood. Exhibit A:
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