To the Max

Ah maxi skirts, they are the solution to the problem "What if it's cold but I don't want to wear pants?" Yes it is unknowingly one of the most common questions that bounce around the minds of gentlemen and ladies alike; unfortunately men have a harder time of fulfilling their desires but us women on the other hand can always count on the maxi skirt to keep us from going insane - from going pant-less. They are conveniently versatile: you can wear them boho or vintage or even try them modern. This amazing asset means that they are open to the entire feminine public, not just a select few. Maxi skirts also have the rare characteristic of being fashionable as well as comfy which, from our experience, is one of the most sought after factors for the everyday girl. Don't believe us? Then go and try one of these amazingly over sized items.

The Perfect Koople

The ad campain for the Kooples is without a doubt our absolute favourite for the simple reason that it isn't normal; it's abnormal. Unfortunately there aren't that many brands that use the innovative approach for their adverts (save Vivienne Westwood, Tom Ford, Diesel and a few others) instead, they prefer to do the safe "posing pretty" pictures which are perfectly acceptable, however they don't stick in your mind like the ones that you can't quite wrap your head around do. The trick is that they prefer to concentrate on the people, not just the clothing. You therefore have a bigger chance of remembering it because of the obvious fact that you're not going to remember gucci handbag more than you'll remember a hobo in Vivienne Westwood. Exhibit A:

The Real Life Fairy Godmother

What can we say other than; "She'll make all your dreams come true" ? You won't believe that it's possible - everyone hears about the stresses and strains that come with finding a dress for your "Big Night" whether it be a matric dance, prom or most obviously a wedding - but once you've seen her works of art you'll be filled with the same hope that Cinderella was when her fairy godmother poofed into existence amidst the dirty kitchen of her evil stepmother's house. At a glance her gowns are beautifully simple and classic, however when you take a closer look you'll discover intricate designs and complicated craftsmanship that make your fingers ache just thinking about how many hours were spent in the sewing room. In the words of the Black Eyed Peas, we "Just can't get enough."